Project Name: Study for Commercial Advertising Exploitation in Public Transport Stations and Integration Terminals in Teresina
Client: FIPE and GO Associados
Main Project Features: Assessment and economic projection for commercial advertising exploitation rights across the public transit infrastructure (stations and integration terminals) in Teresina, Piauí.
Activities Performed:
- Market Overview: Preparation of an analytical benchmark on commercial advertising exploitation models within public transportation projects.
- Benchmarking: Comparative study of advertising models and revenue structures across bus terminals, metro stations, and airports.
- Valuation Framework: Systematization of market metrics to determine the potential advertising valuation for Teresina’s transit network.
- Revenue Projections: Financial forecasting of potential advertising revenues generated across stations and integration terminals in Teresina.